This is not Stealing: So long as you are with the joint venture, you’ll be able to always entry the contact details and use them. If you have determined to start your own separate company and are willing to win back customers, make a replica of the contact particulars and add it to your electronic mail or anything before you formally go away the joint venture. That is where I missed out. I had a chance to xerox the documents earlier than returning them to the ex-associate however it didn’t occur to me to take action. Do use caution although, and ensure you are not violating any privacy laws when gathering this data.
Take out a Formal Ad: The first thing I did was to take out an ad saying “I’ve left XYZ and that I won be responsible for any transactions of XYZ.” The advert concluded with the full handle of my new workplace and phone numbers. Not only did it carry most of the clients back, it also helped in promotion of the brand new company thereby bringing in new customers.
The above methodology is legal. You aren’t stealing customers. They themselves are coming to you. Your ex-companions cannot do anything except keep a watch on their decreasing customer base!
Ship an Email or Letter: Fortuitously, my ex-firm used hotmail for communications. I dug out all the mails to seek out electronic mail IDs of some clients. Then I despatched a person mail to each. The mail did not speak anything about the ex-venture. As an alternative, it focused on the brand new agency and the way the shoppers would benefit using companies from the brand new firm. It ended with a couple of lines on how I enjoyed working for them and would like to continue doing so, in a better way.
In case you collected physical addresses, get some brochures printed (you’ll need them for promoting anyway) explaining the providers of the new firm and how it affords an edge over others. Spare some time to put in writing individually addressed letters so that the customers really feel they’re vital. I will not recommend using BCC to send a common mail or utilizing the same lines for printed copies.
You can save time using the labels function in MS Excel for emails and physical letters respectively. Be sure that you’re putting up the correct label (address) and a return, stamped envelope for each customer. Including a stamped, return envelope compels the customer to reply.
Visit the Shoppers: I didn’t have physical handle of my ex-shoppers so I never used this technique. But you should utilize this methodology if in case you have the phone number and/or bodily tackle. Based upon the significance of shoppers, you’ll be able to personally meet the client or can have your rep go to them. However, name them and take an appointment earlier than visiting.
This is not the top of ideas for getting back your customers. You’re going to get more ideas as you assume over the potentialities. Consider the professionals and cons for each thought on getting your customers back. Should you want to share or discuss any idea for getting customers back, please use our comments section.